Meet Me At The Portable Media Expo In September
Posted by podcastingtricks on May 16, 2006
ATTENTION PODCASTERS AND PODCAST FANS! A few posts ago, I mentioned that The Portable Media Expo is the largest podcasting convention and tradeshow in the world. What I couldn't tell you until now is that Yours Truly will be a featured speaker at the expo.
Here's the link for the PortableMediaExpo
and here's a description of my session…
Selling Podcast Sponsorships: Creating Ad Campaigns That Keep Advertisers Coming Back For More
Instructor: Scott Bourne, PodcastingTricks.com Room: Ballroom A
Description: As podcasting grows in popularity, so will the demand to monetize the medium. But while lots of people can talk on an ethereal basis about making money with podcasting, Scott will show you the nuts and bolts of the sales process, from identifying leads, to cold calling, presentation tips, elevator pitches and closes that are designed to get prospective sponsors to take action. Once you have the sponsor, you need to help them get results. Even if you have no experience writing sales copy, you'll be able to write a good promotional spot after attending this session using Scott's six-step approach. If you can ask your prospect just one question, use Scott's worksheet and apply his techniques to the answer, you can write compelling copy that works. Don't go to all the hard work of securing an advertiser, only to have them tell you the campaign didn't work. Attend this session and learn how to keep them coming back for more. You can also apply all these techniques when promoting your own show.
———
I will also be doing some live podcasting from the show so stop by and say hello. It looks like it's a great lineup and I am honored to be asked to present at this fine conference.
