How To Use The New Media/Podcast To Disrupt The Marketplace
Posted by podcastingtricks on May 15, 2006
Okay there tens of thousands of podcasts out there already. But few are using the medium more effectively than the kids at 88SLIDE. While I am sure that they're not all that interested in what a corporate type like me thinks of them, marketers should pay close attention to this show. It's how to connect with your audience powerfully and quickly. The production is tight. The talent is great and the theme of the show is compelling. Should you copy 88SLIDE? Nope. You should be inspired by them. Even if you're just an ordinary business like a bank or a car lot or a mortgage company you can learn from what these kids are doing. Check out their blog as well at http://www.88slide.com/blog/.
There's also an interesting interview with Noah Bonnett at http://id3magazine.com/interviews_solo.php?myID=112.
UPDATE: Noah just contacted me to say he IS interested in what corporate types like me think after all so I guess there's still time for me to connect with the younger generation!
